Meet Me

If your business goals are to increase sales or leads to your website and increase conversion, I have a consistent track record of success for both organic and paid traffic through strategic planning.

I have 10+ years of experience working within a corporate environment with industry leaders such as Google, Expedia and Hotels.com. My focus markets and demographics include Europe, Asia and North America. As a freelance consultant, I work with businesses of all sizes, from small local companies to multinational corporations.

I will give you a tailored strategy to help your site and pages attract more visitors and sell more products

I worked with

My skills

SEO - Search Engine Optimization

I have 10+ years’ experience in search engine optimization, having worked as Senior Search Quality Strategist at Google and SEO Manager at Venere, an Expedia Inc. company.

As a freelancer, I have gained a great deal of experience working with various company sizes, teams and projects. There is no business size I haven’t covered when it comes to SEO work.

My corporate experience gave me the know-how to implement SEO data analysis and strategies across a wide range of search markets.

My best performances as a SEO expert have resulted in the optimization of websites which I helped reach success on relevant search engine queries, with consistent top results in rankings, generating an increase in sales.

“We got in touch with Roberto to improve the visibility of our company’s website: we found an excellent professional who has followed us in a timely manner, providing clear indications and dependable, as well as accurate in planning the work. The immediately quantifiable results came earlier than expected and are significant, establishing a trend of progressive growth.”

Matteo Gervasoni, Aros Marmitte

SEM - Search engine marketing

I have vast knowledge of search engines landscapes and I can help businesses of any size to top performances from ppc campaigns, either on Google or Bing. I am a Google Adwords certified professional and I can help web pages generate sales or leads out of their ppc campaigns in a cost conscious manner, and obtain high visibility for them.

I like to discuss all the specifics of the advertised product with the client, getting to know it inside-out, prior to creating one or more ppc campaigns with the right targeting and choosing the best keywords.

I am a paid subscriber of many online tools which can help tracking competitors’ activities and I keep myself consistently up to date with the most recent ppc trends to stay on top of the game. I am a very responsible and dependable individual, I can manage any budget in a professional manner.

“I had the privilege to work with Roberto in very different situations during the last ten years. He has always proved excellent analytical skills, and passion to constantly learn to be at the top of the knowledge in Web Analytics, SEO, SEM and Social Media. Every time he is involved in a project, tasks are smoothly done no matter how complex they are.”

Alfonso Verdugo, Optimanova

Analytics

I am obsessed with data and continually strive to improve the results I deliver to my clients and I wouldn’t be able to do it without a Web Analytics suite! I am a Google Analytics certified professional but I have experience using other software too, such as Adobe Omniture.

I promote and encourage all tracking efforts, from clicks on videos or page scrolls to online purchases and forms completions. When well interpreted, this data can make the difference in determining marketing budgets and future acquisitions for any company and I am specialized in optimizing the return on investment on the digital landscape. I can also support any marketing effort directly lead by any client by suggesting how to tag marketing campaigns in order to have them clearly reported within web analytics.

“Roberto has supported me for more than 8 months. He has been scrupulous and very responsive to every single request. He is a very good professional who is passionate about his job, always capable to find highly creative solutions. What struck me was his meticulous organizational precision and his desire to get the best results for the benefit of his client and for the satisfaction that this could bring to both. I thank him for introducing me to this world with a human spirit and attention to every request.”

Stefano Santucci, Destination Wedding Photographer

Social Media Marketing

The current abundance of social media platforms can create headaches within marketing departments when it comes to choosing how to allocate budget and resources. I can help any business find the right way to promote their work via social media channels, choosing the appropriate ones for them by understanding exactly who is the ideal targeted audience.

I work with talented graphic designers and illustrators and can help deliver high quality videos and imagery to sustain both organic and paid content on social media channels. I can also provide companies of any size with a tailored training, leading their internal departments to a better understanding and utilization of their social media outlets.

“Roberto has an overall comprehension of web marketing which I have rarely found in other colleagues; he combines a deep knowledge of SEO and platforms like Adwords with unique data analysis skills. I worked with him at Expedia and, in addition to his technical skills, I experienced his professional work attitude and his ability to successfully conclude complex projects.
Having him on board is a guarantee of success.”

Simone Razzano, Lottomatica

Contact Me

If you want to increase visits to your site, improve your advertising campaigns or start new ones altogether, need to boost your conversions or just want to have a chat, get in touch with me and I’ll be happy to assist you in your online marketing needs.

“High professionalism, unparalleled expertise, outstanding analytical skills to design strategies and successfully convert them into action, combined with a universally recognized great attitude, Roberto is a terrific asset to any company, a great person to learn from, and among the best people I've ever worked with.”

Luisella Mazza, Google